Let’s talk about the holidays!
“We just finished up with Halloween, what do you mean holidays?!”
Did you know that around 70% of consumers plan to spend less on holiday celebrations this year? But it's not just about celebrating, it's also about when & how they plan on shopping.
About half of consumers plan to do the vast majority of their shopping online, and only 27% of consumers plan to shop in stores. That means a whopping 73% are shopping online!!!! Not only that → small, local and minority-owned businesses are seeing a rise in consumer preference this holiday season. Is that you?
Is your shop holiday ready?
Don't throw away money on ads that don't work. Here are five things you can do to help you save money while optimizing your paid ads:
Research your audience using the audience insight tool
The Audience Insight Tool can help you find out where your ideal customers are hanging out and how to target there. Watch this quick video to find out how to do this.
Choose your campaign objective wisely
Nail down your goal to have a successful campaign → check out the campaign types below.
Have a follow up sequence
Don’t post your ads, then ghost your audience. Make sure you’re leading your audience down the Know-Like-Trust path. Get a better understanding by watching the video below.
Try different mediums
Try different ad layouts and test, test, test. See the tool and types we use below.
Research your competition using Facebook Ad Library
Did you know you can look up the ads that run on Facebook? That’s right, using the Facebook Ad Library will help you understand what your competitors are doing, so that you can stand out.
The path to having a successful ad campaign with DIY ads can be tricky, but it is absolutely possible. Here’s the thing: Facebook™ Ads manager is NOT an intuitive tool. There are a lot of features you don’t need, but sound important.
But you're a business owner, so you've got the brains. With the right guidance, you’ll be an expert in running your own Facebook™ Ads. Don't know who to ask for guidance? Don’t worry, that’s why I’m here. I help small business owners & creatives create and run FB ads like a boss, so that they can sit back, relax and watch the customers roll in.
DOWNLOAD MY FREE FACEBOOK AD HOLIDAY ROADMAP FOR ONLINE SHOP OWNERS